Businesses Need To Disclose Gen AI Use To Maintain Consumer Trust

Transparency in generative AI use is crucial for building and maintaining consumer trust, fostering ethical standards and digital integrity.

April 4, 2024

Real or AI-generated? It’s harder than you think.

Our latest research reveals a startling figure: 56% of surveyed AI users failed to identify “real” or “AI generated” images correctly. As consumers demand clarity on what they are using — as well as how any inputs they provide are in turn being used, businesses that don't disclose this information may erode consumer trust.

As the disinformation crisis erodes trust, companies must be transparent about generative AI use to maintain consumer loyalty.